o Developed strategic media plans and manage public relations initiatives for the nation's third largest school district (650 schools, $6.2 billion budget). o Led teams in development and execution of successful press conferences, large-scale events and media campaigns. o Worked with media on a daily basis to secure high-impact coverage in local and national print, television, radio and online outlets. o Booked and briefed CEO and top executives for on-camera interviews. o Responded to media and provide on-site support for crisis events. o Served as primary spokesperson for Spanish-language media. o Oversaw communications personnel embedded in CPS offices and trained/mentored junior staff. o Wrote releases, executive speeches, scripts and new media content.
Provided general communications, marketing and image management services to public and private sector clients.
Provided public relations, event planning and internal communications support for national financial services company. Wrote and edited corporate newsletters, Intranet site content, website content and marketing materials.
Developed content on global trends in government, nonprofit and technology industries for Intranet and external publications. Led fact-finding teleconferences between teams in Europe, Asia and the U.S. (Contract basis)
Wrote articles for print and online editions of respected news magazine covering the PR industry. Specialties included: reputation management, crisis communications, new technologies, non-profit PR and PR in the Spanish-language market. Developed industry survey covered by CNN, CNBC and the New York Times.
BA
Writing, photography and travel.
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